5 Steps to Capturing IT Value

1. The process of capturing value begins with identifying and understanding the dynamic market forces that represent opportunities for a company to increase (or maintain) its corporate value by reducing costs, increasing revenue or improving capital management.
2. Enterprise leaders devise strategies to focus the organization on capitalizing on those market opportunities.
3. It involves weighing and choosing among tactical initiatives to execute the chosen strategies.
4. This fourth step, managing investments, encompasses the hard work of actually implementing the project. Assuming value is defined in terms of business performance, investments can then be tracked—and managed—over time to ensure that the expected value is truly realized.
5. In Step 5, communicating to the enterprise, organizations that manage their investments effectively should have a powerful message to convey to senior management, customers and the board of directors hat's been achieved by investing in the project.